Multi-Channel Assessment

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Unlock Growth. Optimize Reach. Maximize Channel ROI.

At Marenovum Partners, we help private equity firms and their portfolio companies understand how effectively their brands and products perform across multiple sales and marketing channels. As consumer behavior shifts and digital ecosystems evolve, success increasingly depends on a company’s ability to engage customers across the right mix of platforms—profitably and efficiently.

Our Multi-Channel Assessment provides a 360-degree evaluation of current channel strategies, operational performance, profitability, and growth potential. Whether you're operating in direct-to-consumer, marketplace, retail, or wholesale channels, we deliver the clarity needed to streamline execution, eliminate inefficiencies, and capture untapped opportunities.

We take a comprehensive view of a company’s go-to-market channels, examining:

• Channel Profitability
  Gross margins, channel-specific costs, fulfillment models, and return on ad spend (ROAS)
   
• Customer Acquisition & Retention
  Performance across digital and physical channels—Amazon, eBay, Walmart, Shopify, direct retail, etc.
   
• Operational Readiness
  Fulfillment, inventory planning, and supply chain alignment across all channels
   
• Brand Consistency & Positioning
  Messaging, pricing, and customer experience across touchpoints
   
• Digital Advertising Efficiency
  Effectiveness of spend across Meta, Amazon Ads, Google Ads, and other platforms
   
• Channel Conflict & Dilution
  Overlap, cannibalization, and internal competition between sales channels