E-Commerce Strategy

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Accelerate growth. Expand reach. Build sustainable digital revenue.

At Marenovum Partners, we help private equity firms and their portfolio companies unlock the full potential of e-commerce with strategies tailored for scale, profitability, and long-term value creation. In a rapidly evolving digital landscape, success in e-commerce requires more than launching a storefront—it demands precise execution across technology, operations, and marketing.

With years of hands-on experience and proven results, Marenovum Partners specializes in helping brands succeed on the Amazon marketplace. From product launch strategy and keyword optimization to inventory management and advertising campaigns, we offer end-to-end support tailored to your business goals. Our team combines data-driven insights with platform fluency to drive visibility, boost conversion rates, and maximize profitability in one of the world’s most competitive digital retail environments.

Our e-commerce strategy services are designed to drive results across direct-to-consumer (DTC), marketplace, and omnichannel models. Whether your portfolio company is launching its first digital channel or optimizing a mature online presence, we deliver actionable, data-driven plans that align with the company’s growth objectives and the investment thesis.

We partner with leadership teams to:

• Develop go-to-market and channel strategies for platforms like Amazon, eBay, Walmart.com, and Shopify
   
• Optimize product assortment, pricing, and merchandising for digital environments
   
• Evaluate and implement the right technology stack—including ERP, PIM, and fulfillment systems
   
• Design customer acquisition strategies across paid search, social, and marketplace ads
   
• Align logistics and supply chain operations with e-commerce delivery expectations
   
• Improve conversion rates, retention, and customer lifetime value through UX and data analytics
   
• Implement dashboards to track performance metrics, unit economics, and CAC:LTV ratios
   

Our team brings cross-functional expertise in digital marketing, marketplace management, and supply chain integration—ensuring that e-commerce strategies are not only ambitious but also operationally executable.

By building e-commerce strategies that are scalable, measurable, and aligned with investor outcomes, Marenovum Partners helps portfolio companies transform digital potential into real-world results.