E-Commerce Strategy
E-Commerce Strategy
Accelerate growth. Expand reach. Build sustainable digital revenue.
At Marenovum Partners, we help private equity firms and their portfolio companies unlock the full potential of e-commerce with strategies tailored for scale, profitability, and long-term value creation. In a rapidly evolving digital landscape, success in e-commerce requires more than launching a storefront—it demands precise execution across technology, operations, and marketing.
Our e-commerce strategy services are designed to drive results across direct-to-consumer (DTC), marketplace, and omnichannel models. Whether your portfolio company is launching its first digital channel or optimizing a mature online presence, we deliver actionable, data-driven plans that align with the company’s growth objectives and the investment thesis.
We partner with leadership teams to:
- Develop go-to-market and channel strategies for platforms like Amazon, eBay, Walmart.com, and Shopify
- Optimize product assortment, pricing, and merchandising for digital environments
- Evaluate and implement the right technology stack—including ERP, PIM, and fulfillment systems
- Design customer acquisition strategies across paid search, social, and marketplace ads
- Align logistics and supply chain operations with e-commerce delivery expectations
- Improve conversion rates, retention, and customer lifetime value through UX and data analytics
- Implement dashboards to track performance metrics, unit economics, and CAC:LTV ratios
Our team brings cross-functional expertise in digital marketing, marketplace management, and supply chain integration—ensuring that e-commerce strategies are not only ambitious but also operationally executable.
By building e-commerce strategies that are scalable, measurable, and aligned with investor outcomes, Marenovum Partners helps portfolio companies transform digital potential into real-world results.